‘Email Marketing’ Archives
How do I increase my newsletter subscribers?
There are many ways in which you can increase your newsletter subscribers. The first step is to make sure you are looking for genuine subscribers, which means the subscribers have specifically requested to receive your mailings. You should also have double opt-in procedure in place i.e. an email confirmation message should be sent whenever a [...]
Managing your email campaign: What is the ideal size of the subject line of the newsletter?
According to MailerMailer, emails with subject lines shorter than 35 characters were opened more than emails with subject lines longer than 35 characters. This data is based on aggregate statistics from over 300 million email messages sent by a sampling of over 3,000 permission based email senders. So, the best rule of thumb is to make the subject [...]
Managing your email campaign: Which are the best and the worst days to send your newsletters?
According to MailerMailer, Monday is the best day to send your newsletters. This data is based on aggregate statistics from over 300 million email messages sent by a sampling of over 3,000 permission based email senders. As it is the first working day of the week so most of the people will go to their workplace and will check their inbox. The [...]
Monitoring your email campaign’s success: After how much time a recipient opens his email?
According to MailerMailer, 74.5% of emails are opened within the first 24 hours and 84.3% occur within the first 48 hours. This theory provides an insight on how the emails are being opened by your recipients. This data is based on aggregate statistics from over 300 million email messages sent by a sampling of over 3,000 permission based email [...]
