‘Email Marketing’ Archives
Why email marketing is necessary for your small business?
The most important thing about a small business is not getting new clients but to maintain the existing ones. Well, if you want to turn your first time customers in to regular customers then you have to communicate with them on a regular basis. This communication could be anything about offering them discounts, letting them know about your new [...]
List of open source and free email list managers or email list management softwares
PHP List: phplist is an open-source newsletter manager. phplist is free to download, install and use, and is easy to integrate with any website. Mailman: Mailman is free software for managing electronic mail discussion and e-newsletter lists. Mailman is integrated with the web, making it easy for users to manage their accounts and for list [...]
Why does Word puts special extraneous characters when you copy and paste from it in some editors?
Word introduces several special characters into your text document in order to produce the various styles you see when creating a Word document. However, these styles do not translate to HTML when doing a copy/paste from Word. Word (and other Microsoft programs) use some Microsoft-specific characters that are not industry standards, so you may see [...]
What is A/B split testing or bucket testing?
A/B testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. [...]
