According to MailerMailer, Monday is the best day to send your newsletters. This data is based on aggregate statistics from over 300 million email messages sent by a sampling of over 3,000 permission based email senders. As it is the first working day of the week so most of the people will go to their workplace and will check their inbox. The point is if you are making a schedule of the newsletters (which is an ideal thing to do if you are a serious email marketer) then you should always pick the auspicious day for sending your newsletters to be on Monday. It is tried and tested and it’s a foolproof day to get maximum opens and clicks. If you have some other work or something, which is bothering you for selecting Monday, then the next best day would be Tuesday. So, in general the weekdays are the best to send newsletters and weekends are definitely the worst. However, try not to send it on Friday as the people are in a different mood on these days. If you are sending some business related stuff then it is obvious that your newsletter will receive less concentration from your recipients. That also depends on the niche of your newsletter. Say, if you have a food joint or restaurant then for such an industry even Friday is alright. However, technically Monday is the best day for sending your newsletters.
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