Lot of email list management companies’ nowadays are concerned about the email sign ups in paper. The major issue is that when a subscriber enters his email address, while writing he might make a typo. There are thousands of email addresses getting registered with free email service providers like yahoo, gmail, aol, hotmail etc. Now, even a change in an alphabet can cause the email to go to unintended recipient. The point is that we don’t have an option to confirm the email addresses obtained from a paper. Obtaining email addresses on paper can lead to problems. Errors in data entry can cause incorrect addresses to be inputted. Even worse, if you enter the address of a person who is vocally anti-spam, it could sabotage your list. So, the best rule of thumb is to let the subscribers use your website sign up form to enter their email address. Also, make sure that the sign up form follows the double opt-in procedure. In this case, there won’t be any issues of typo as the subscriber has to verify their email address before receiving the newsletters.
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