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Email list management refers to the development and maintenance of the email list. Nowadays everyone has a email list whether they are in business or not. You just need an email address for a list. For example you send email to your friends. Every email client has a feature to save the recipients email address called as address book. Take an instance that you mail your friends regarding New Year or Christmas. But if you send them an email about DVD shops having some discounts, how many will be interested in that. Say 30% of them are interested. What about the rest of the 70% what they gonna do about this email. Many people will simply delete it thinking, its of no use to them. But what if you keep on sending these emails to them say 3-4 in every week. Then out of these 70% I bet many of them will mark your email address as spam. (They don’t if they are really your friends ). So its always better to build an email list rather than to send emails to your address book. You can learn more on how to build an email list over here.

Now, we know how to build a list. But what exactly are the benefits of having an email list. Tell you what, if you want to accelerate your business then email list can do wonders. Think of a retail store. When a person visits and buys a product he just wants to buy something not specifically from your store but just he needs a product. When he needs the same product again he may or may not visit your shop. As he will go to the store which is close by. But what if you collect his email address at the time of billing and send him emails of new products or say offer some discounts. Then he will definitely come to your store to buy the things. So this is what an email list can do for you. No matter what is the business you want to be in touch with your potential customers. There are other modes of contact like phones and letters. But we hate when someone gives a call about a product and now who’s gonna send letters. That’s the edge with emails. Its very cheap and doesn’t bother the customer. It just takes few seconds to read and you get all the info about a particular product.