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In the summer of 2008, the Federal Trade Commission (FTC) launched an update of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM), that aims to reduce the number of unlawful email campaigns.

Here are some key points from the CAN-SPAM Act that you should keep in mind to keep your emailing efforts running smoothly:

• Your email must provide a simple, hassle-free and cost-free way to unsubscribe from your list. You do not need to worry about this when using our system to send emails because we automatically include an unsubscribe link in your outgoing messages.
• Always include a valid physical postal address in your commercial emails. Post office boxes can now be used to satisfy the requirement.
• The “sender” is responsible for unsubscribing email recipients who opt-out. You are identified as the “sender” if your company, brand, or employee name appears in the “From” field of the email message. Again, our system takes care of unsubscribers for you by automatically including a unsubscribe link in your messages.
• If you have been requested to manually unsubscribe a list member, make sure to take care of the opt-out request within 10 days.