In Text Advertising is online product placement based on the contextual relevancy between an advertiser’s brand and online content, much like product placement in movies and TV programs. With In Text Advertising, the advertiser’s brand is linked to a relevant keyword appearing in the online content which is matched to the advertiser’s ad. Kontera In-Text website advertising solutions allow publishers to monetize their content without taking away additional webpage real-estate. Kontera’s ContentLink In-Text Website Advertising Solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory. ContentLinks also enhances user experience by serving relevant and informational ads that match the user’s interest and frame of mind.
Pros:
- Easy to integrate: They provide a plugin for WordPress and quick Blogger installation.
- Space: Content link ad do not take any space of your site. They are just within the content.
- Multiple sites: To add more websites use the “Help” tab in the Kontera Publisher Center to send an email with a list of the domains you would like added
- to your account. After your sites are approved, they will create new ad codes.
- Color: You can change the color of the ads to match your site.
- Ad loads quickly: When you hover over your mouse to these ads they load quite quickly.
Cons:
- Less Money: I am running Kontera content link from quite some time in 2 of my blogs. I noticed that the eCPM is quite less sometimes its $0.14 and
- sometimes even less $0.02. I also read somewhere that Konetra is only good for high traffic publishers. For less traffic publishers Infolinks works well.
- Page Load: The page where you have added the code takes a bit more time to load.
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