Posts Tagged ‘is’
Why email marketing is necessary for your small business?
The most important thing about a small business is not getting new clients but to maintain the existing ones. Well, if you want to turn your first time customers in to regular customers then you have to communicate with them on a regular basis. This communication could be anything about offering them discounts, letting them know about your new [...]
What is A/B split testing or bucket testing?
A/B testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. [...]
What is email list poisoning and how to save your email list from poisoning?
List poisoning is the process used by spammers to sign up invalid email addresses to a mailing list. To poison a marketer's list, a spammer writes a small computer program that dumps a bunch of bad addresses into a company's sign-up form and hits the submit button. Once a mailing list has been poisoned with a number of invalid e-mail addresses, [...]
What is spamware?
Spamware is a software that is used by spammers to send out automated spam e-mail. Spamware packages may also include an e-mail harvesting tool. Spamware varies widely, but may include the ability to import thousands of addresses, to generate random addresses, to insert fraudulent headers into messages, to use dozens or hundreds of mail servers [...]
